Logo
What is this document?
Emblem
The emblem is an update from the previous Lee Hwa emblem which was introduced in 19XX. The emblem combines the letters L and H in an intertwined, symmetrical form, creating a recognisable and memorable monogram for the brand. With the updated design of the emblem, the monogram is celebrated once again as the centrepiece of the rejuvenated Lee Hwa brand.
Emblem 1
Gold on dark grey
Emblem 2
Off-white on gold
Emblem 3
Gold on brass
Emblem 4
Gold on off-white
Word Mark
The word mark is an update from the previous Lee Hwa word mark which was introduced in 19XX. The new word mark consists only of the words ‘Lee’ and ‘Hwa’ in a lettering derived from the typeface Italiana with a distinctive swash added to the letter A, visually linking the word mark to the emblem.
Word mark 1
Gold on dark grey
Word mark 2
Off-white on gold
Word mark 3
Gold on brass
Word mark 4
Gold on off-white
Lock-up
The emblem and the word mark can be combined in a lock-up form when there is limited space available or when it’s important to communicate the full logo, for instance in third-party communications where Lee Hwa is a sponsor or a joint-owner of the communications.
Lock-up 1
Gold on dark grey
Lock-up 2
Off-white on gold
Lock-up 3
Gold on brass
Lock-up 4
Gold on off-white
Applications
Some examples of how emblem, word mark and lock-up are used in applications.
Business Card
The lock-up logo on our business cards. On the back, a pattern of emblems in gold.
Shopfront 1
Our emblem and word mark as new signages in an existing retail store.
Gift Bags
The wordmark and symbol on paper gift bags and tags.
Jewellery Box
The lock-up on a gold wrapped box with a dark grey interior.
Downloads
Click on the links below to download the respective logo components. The linked files are zipped sets of vector and pixel versions of the logo components which can be used in office applications such as Word and Powerpoint, in digital applications such as websites and apps, in print applications such as ads and brochures, and in spatial applications such as store front lettering.
